Project Description

Similar to the Casey’s App, this project had me focus on how to deliver an increasing amount of information seamlessly and without congestion, while simultaneously encourage an increase in return usage. Although consumer product rewards can be a great supporter of frequency, a dashboard of information always presents with it the challenge of what’s most important at a glance.

I’m glad to go into more detail on research, persona development, journey mapping, architecture and design when we meet for an interview.