Project Description

Mary Kay gave me the opportunity to help them find a design foundation for their internal e-commerce platform built expressly for their sales reps. The joy of making a platform as beautiful as the products they set out to create was a worthy challenge. I can’t undersell how important design empathy is after working on a product whose primary customer profile is a 45 year old mother with at least one adult daughter who also works the business, when you are none of those things.

I’m glad to go into more detail on research, persona development, journey mapping, architecture and design when we meet for an interview.