Project Description

Probably the work I’m currently most proud of. UBALLN was looking for a way to solve common problems encountered by basketball players across the globe: where do I find games, how do I find more players for my game and how do I make sure I play with the right people. After thoroughly researching and interrogating the problem, while including my existing understanding of the sport and its nuanced community, I was able to deliver a product that showed how much they are for the community.

I’m glad to go into more detail on research, persona development, journey mapping, architecture and design when we meet for an interview.